Event Planning

Event Planning Tips From Lauren Conrad and an NYC Firm That Will Do It For You

The most important tip Lauren Conrad has to offer is this: when planning a party, large or small, make sure it’s fun for everyone.

“You can dream up the most beautiful tablescape and food, but at the end of the day, the most important thing is that you are having as much fun as your guests and enjoying each others’ company. The point is to celebrate – and that means everyone.”

Lauren is an eight-time #1 New York Times bestselling author, and her newest book, “Celebrate,” is a must-have guide to entertaining.

Another important tip for entertaining, she says, is to stop worrying that things won’t go perfectly.“I always try to make sure the party I’m putting together isn’t perfect. Anything that looks too put together is too fussy for me. If it feels fussy, then people might not be comfortable. A successful party is about comfort and making people feel welcome.”

Lauren has had a long and successful career in several fields. She has produced two apparel collections, Paper Crown and LC Lauren Conrad, sold at Kohls. As well as being an author, she is also an online fair trade retailer with her site, The Little Market. She has managed to accumulate ten million followers on Facebook, Twitter and Instagram together.

The event-planning industry in New York City is alive and well at 23 Layers, run by two women who have had extensive experience in the field. Founder and CEO Jessica Boskoff has had more than ten years experience in planning events for the hospitality, concierge and luxury lifestyle industries. She has traveled extensively and her experiences are often reflected in her designs and décor for events. She is able to tailor the event to the individual or business by reflecting its personality, style and other characteristics.

Jessica also provides workshops to retailers such as Ethan Allen and Anthropologie on home design, tablescapes, and entertainment.

Sarah Freedman, vice-president of Operations, had six years of experience planning events for such clients as Yahoo, Advertising Week, Mediaocean and many more. She has orchestrated events globally, and they have ranged in sizes from 50 to 5000 guests.

She always tries to provide an event which creates a lot of positive buzz as well as the best value.