Fashion Business

Fabletics Moves to Support Breast Cancer with Fashion Targets Breast Cancer Partnership

As Kate Hudson makes the move to be an ambassador for Fashion Targets Breast Cancer (FTBC), Fabletics is officially joining the ranks of many important names in British fashion, including Kate Moss, Elle Macpherson, and Kylie Minogue. Supporting FTBC, a U.K.-based campaign for funding breast cancer research, was a “no-brainer,”Hudson told the Los Angeles Times, because breast cancer is a disease that affects many women, and most people have known someone personally who has been diagnosed with the disease.

To strengthen the partnership between Fabletics and FTBC, the athleisure wear company will produce a capsule collection featuring a bralette, a pair of capri leggings, and two tank tops. Hudson assures that this collection will uphold the brand’s reputation for cute, fashionable athleisurewear made from quality materials, so her clients will want to wear the collection on fabletics.com. She doesn’t want the only appeal for the design to be the desire to support breast cancer research.

Color was an important aspect of the capsule collection’s design. To show solidarity with breast cancer awareness and research, the collection will be pink. However, Fabletics will “up the color,” Hudson said, so instead of using the campaign’s usual baby pink, the collection features deep shades of pink that are a perfect transition to fall.

The partnership between FTBC and Fabletics comes as the online-based fitness apparel company celebrates its third anniversary. Since its launch in October 2013, the company has gained more than a million monthly subscribers in eight different countries. As of October 2015, it has opened six brick-and-mortar locations with many more in the works.

Fabletics’s awesome success comes from its focus on comfort and style. The company is committed to providing on-trend, high-quality designs that fit well in active lifestyles. Having been among the first brands to focus on making affordable but trendy active wear, Fabletics has been able to dominate the market. Their success will continue to grow as the athleisure wear trend continues to prevail on runways and in retail at https://www.youtube.com/user/Fabletics.

Fashion Targets Breast Cancer celebrates its twentieth anniversary this year. Since it’s conception in 1996, it has raised over £14 million to fund breast cancer research and to provide support for those that have been affected by the disease. The Fabletics capsule collection will contribute to this success.