Brand Identity

Social Media and Innovative Creator, Lori Senecal

In a world of social media involvement, businesses who advertise on facebook have an opportunity for outreach like they’ve never experienced before. Whether a large chain business or a small family owned business is using advertising techniques, each will need to consider their target audience. When advertising a business must consider what their goal is. Do they hope to achieve an exuberant amount of likes or are they happy with a reasonable amount of likes but loyal and engaged followers?

Smaller businesses may realize that by maintaining their facebook page with conversation producing posts they may see a spike in business. Larger businesses may find that paying for additional facebook advertising may help spread their name even more. These larger businesses may be better equipped for a more expansive fan base.

When businesses are deciding what type of advertising to use there are a few key elements they must take into consideration. The majority of social media users are accessing their accounts via their mobile phones. People have a tendency to scroll quickly and past many posts and advertisements. What exactly causes a social media user to stop scrolling and click on an advertisement? Usually people are drawn into eye catching photos, bright colors, quick quote ads that are easy to remember or funny and video clips that are engaging. Pleasant music and content slows down the scrolling process.

According to Adage, social media digital and creative leader Lori Senecal specializes in social media advertisement. Lori is the Chief Executive officer of CP&B and she oversees their social media platform. Throughout her professional career Lori has worked for a number of leading marketing companies. She is the creator of TAG Ideation. TAG is a marketing unit utilized by young adults. Her innovative ideas and successful marketing career helped her work her way up to the position of President of McCann NY. Lori left McCann to run KBS and her innovative ideas awarded KBS a spot on a prominent most watched agencies list. Lori takes her time to encourage other women to follow their dreams and reach their career goals. For more info visit Behance

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